COURSE DESCRIPTION: This course is designed to introduce you to the managerial and technical aspects of electronic business and commerce. You will gain knowledge of the competitive electronic business field and will be equipped to help businesses assess possible opportunities through this rapidly evolving technology. You will be exposed to the concepts of customer relationship management, marketing communications, Social Media, supply chain management, web analytics, and taxation and ethical issues related to E-Business.

PREREQUISITES:MR2100 – Marketing II, MC1241 – Computer Applications II

CREDIT VALUE: Four (4)

COURSE HOURS: Lecture- Three (3) hours Lab-Two(2) hours

TEXTBOOK RESOURCE:
Trites, G. and Boritz, J. E. (2011). E-Business: A Canadian perspective for a networked world ( Textbook LINK HERE)

MAJOR TOPICS:
  • Electronic Business
  • The Internet and Applications
  • Customer Relationship Management (CRM) and Community
  • Internet Marketing Communications
  • Social Media
  • Business-to-Business (B-2-B) Electronic Business
  • Supply Chain Management
  • Ethical, Legal, and Taxation Issues in E-Business

COURSE OUTCOMES:

Upon successful completion of this course you will be able to:
  • Recommend an appropriate E-Business strategy for small business
  • Evaluate and recommend an appropriate online security tool(s) or application(s) and privacy policy
  • Create and implement an appropriate Customer Relationship Management plan
  • Evaluate a social networking site
  • Create an electronic marketing communication plan
  • Identify the components and evaluate the role of supply chain management (SCM)

COURSE EVALUATION:

  1. Group case development/analysis and presentation 10% (To be assigned in the third week)
  2. Individual assignments:
    1. Assign 1 – 10% - Write and E-commerce Blog with at least 5 postings through the term
    2. Assign 2 - 10% Compare any four (4) social networking sites for each-one's business potential
    3. Assign 3 - 10% Develop an e-commerce ready website for an organization/product
    4. Assign 4 - 10% Develop a Social Networking site for an organization/product
  3. Midterm examination 20%
  4. Final examination 30%

Detail

Group Case development/analysis and Presentation (To be assigned in the third week)
This assignment involves you researching and then developing a “case study” of a local business that is leveraging internet applications to help achieve their strategic goal(s). To do this you will need to find a business that is using or that is planning to use internet applications (including but not necessarily limited to Social Media) to help grow the business. A detailed list of more requirements will be provided in week 3. You will present your case in the last week of classes.

Individual Project 1 – E-Commerce Blog Your task is to write a blog that looks at some aspect of ecommerce. You are to create a blog and publish at least 5 postings that should include examples of Photos, Video and Text. More information of how to do this will be presented in class. (As a point of reference, he Text book author has an excellent blog - http://trites-e-business.blogspot.ca/ )


Individual Project 2 - Compare any four (4) social networking sites for each-one's business potential.
There are many social media sites out there, your job is to evaluate four of them for their relative value at:
  • Business value
  • Cost ($ and time)
  • Ease of use/ease of management
  • Communications potential
  • Revenue generation
  • Customer service potential
  • Customer relationship building potential
  • Integrate-ability into the business

Individual Project 3 - Develop a working website for an organization/product
Using individual assignment 2 as background, develop and populate a website for a business that includes at least:

  • Text
  • Photos
  • Links
  • 5 attractive/well laid out pages

Individual Project 4 - Develop a Social Networking site for an organization/product
Using individual assignment 2 & 3 as background, develop and populate at least two social media sites for a business. Integrate these sites into your website from the previous assignment. (Due 2nd last week of classes)

Midterm & Final examination
There will be a midterm and a final exam. These tests will largely consist of Fill-in, matching and multiple choice couples with Short answer questions. At least one week prior to the tests I will be sending out a handout that describes the format, exact coverage, and key objectives covered by the exam.


COURSE MATERIAL
1.0 The Internet and Internet Applications Role in Business Strategy – Week 1

“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”
Apple President Steve Jobs when recruiting John Scully to leave Pepsico and come to Apple

Read: Text - Ch 1 & 2
Do: Ch 1 - Online Pre-Test
Do: Ch 2 - Online Pre-Test

In this section we will:

  • Define business strategy
  • Discuss how the application of internet technology is used to support corporate strategy
  • Define internal and external computer networks
  • Distinguish between the various characteristics and applications of the Internet and an intranet
  • Discuss the emerging strategic role of Social Media as an internet application

Issues for Discussion:
  • Developing a corporate strategy
  • Strategic formulation of an e-strategy
  • Integrating electronic tools with corporate strategy
  • Opportunities and Challenges
  • Corporate Networks vs. Public Networks
  • Measuring and Metrics
  • The power of Many to Many – one to one

Do: Ch 1 - Online Post-Test
Do: Ch 2 - Online Post-Test

Links

Business Models for E-Firms http://digitalenterprise.org/models/models.html

Setting up your Blog http://www.wikihow.com/Start-a-Blog-on-Blogger
2.0 Electronic Business – Weeks 2 & 3

"I think there is a world market for maybe five computers"
Thomas John Watson, Chairman and CEO of International Business Machines (IBM) in 1943

Read: Text - Ch 2 & 3

Do: Ch 2 - Online Pre-Test
Do: Ch 3 - Online Pre-Test


In this section we will:

  • Define the Internet – history & how it works
  • Define electronic commerce (E-commerce),
  • Define electronic business (E-business)
  • Discuss the evolution of e-commerce at home and across the world
  • Describe e-commerce's role in our lives and in modern business
  • Illustrate the advantages of electronic commerce
  • Discuss the social implications of electronic commerce on the economy
  • Identify and discuss the components of Internet business models
  • Discuss and evaluate the various development strategies used by business in E-Business
  • List and evaluate the types of E-Businesses
  • List and discuss the barriers to entering the small E-Business market

Issues for Discussion:
  • The evolution of e-business
  • Business models
  • Key features driving internet based business
  • Case: Google Adwords

Resources:

History of the Internet

How the Internet Works

What is Ecommerce?

Ecommerce Business Models - http://digitalenterprise.org/models/models.html

Inside the Mind of Google - Paul Bond Boots

Google Adwords for Beginners

Do: Ch 2 - Online Post-Test
Do: Ch 3 - Online Post-Test
3.0 Social Media & Metrics - Weeks 3 & 4

external image Bart-Simpson.png
Social media creates kinship between companies and customers, and kinship equals purchase intent. It does this by changing the relationship between companies and their (current and future) customers from master and servant, to peer to peer.

Read: Text - Ch 12

Read the following Links

The 5 Social Media Metrics Your CEO Actually Cares About - http://blog.hubspot.com/marketing/social-media-metrics-ceos-cares-about

Facebook: Getting Started & General Page Metrics https://www.facebook.com/help/383440231709427

Twitter: Free Twitter Analytic Tools: The Ultimate Guide
http://www.razorsocial.com/free-twitter-analytics/

Google: Google Analytics:
http://www.google.ca/analytics/features/

Video Links:

Inside the mind of Google - Part 1 Intro - About Google
http://www.youtube.com/watch?v=-BdylWGczho

Inside the mind of Google - Part 2 Intro - About Google
http://www.youtube.com/watch?v=yIMNQT-NDoc

Inside the mind of Google - Part 3 PageRank
http://www.youtube.com/watch?v=2Y4DjGQEWUY

Inside the mind of Google - Part 4 Portal to the world - User Privacy

http://www.youtube.com/watch?v=c-fIakR9SXY

Inside the mind of Google - Part 5 & 6 - Privacy
http://www.youtube.com/watch?v=3oYMU90Jzu4

http://www.youtube.com/watch?v=sB9jKStkkzg

Inside the mind of Google - Part 7 - Mobile
http://www.youtube.com/watch?v=pfFwfhf3NjY

Inside the mind of Google - Part 8 & 9 - Adwords & Cloud Computing

http://www.youtube.com/watch?v=06R_A1DPpcg

http://www.youtube.com/watch?v=GPB_mz3zKpI


In this section we will:

1 Evaluate Facebook, Twtter, and YouTube as sites capable of developing the customer relationship
2 Discuss the concept of Metrics and Explain the benefits that metrics
3 Identify and describe the importance of the major types of metrics.
4 Determine Metric from Social media Websites
4 Explain how traffic metrics can help an ebusiness assess its internal processes.
5 Describe the major sources of information for creating performance metrics.
4.0 Security – Chapter 5- Week 5

Hardware is easy to protect: lock it in a room, chain it to a desk, or buy a spare. Information poses more of a problem. It can exist in more than one place; be transported halfway across the planet in seconds; and be stolen without your knowledge.
Bruce Schneier (Protect Your Macintosh, 1994)

Learning Objectives

  • Identify the security risks of internet-based business.
  • Describe generally how ebusiness is made secure.
  • Identify the major components of security systems for ebusiness.
  • Identify and evaluate the major security strategies.
  • Explain the major issues in implementing good security.
  • Describe the significant types of security tools available.

Key Issues Discussed
  • Terminology
  • Risks faced by ebusiness
  • General Security Controls
    • System controls
    • Application controls
  • Security Policies
  • Security Administration
  • Operating Procedures
  • Privilege management
  • Management of security – Policy, People, Equipment, & Mobile

||
Feb 20, 2014
Midterm – all material to-date
  • MR2350 - Ecommerce
    Midterm Exam Preview
    Exam date: Thursday, February 20
    Winter 2014 GFW Campus
    Paul Tilley


    Covering:

    Chapter 1 – Introduction to e-business
    Chapter 2 – Internet Business Models
    Chapter 3 – Internet History/design
    Chapter 5 – Internet Security and Controls
    Chapter 12 – Metrics
    Social Media Platforms - Metrics


    Format:

    This exam consists of 2 parts.

    • Part 1 consists of 40 Multiple Choice questions valued at 1% each.

    • Part 2 contains a choice of 4 of 5 questions @ 15% each. Be sure that you incorporate and demonstrate what you have learned in your answers.

    Objectives Covered:

    This exam will cover the objectives as stated in the Notes Sheets /Syllabus handed out for each chapter/section:
    1. 1. Define business strategy
    2. 2. Discuss how the application of internet technology is used to support corporate strategy
    3. 3. Define internal and external computer networks
    4. 4. Distinguish between the various characteristics and applications of the Internet and an intranet
    5. 5. Discuss the emerging strategic role of Social Media as an internet application
    6. 6. Define the Internet – history & how it works
    7. 7. Define electronic commerce (E-commerce),
    8. 8. Define electronic business (E-business)
    9. 9. Discuss the evolution of e-commerce at home and across the world
    10. 10. Describe e-commerce's role in our lives and in modern business
    11. 11. Illustrate the advantages of electronic commerce
    12. 12. Discuss the social implications of electronic commerce on the economy
    13. 13. Identify and discuss the components of Internet business models
    14. 14. Discuss and evaluate the various development strategies used by business in E-Business
    15. 15. List and evaluate the types of E-Businesses
    16. 16. List and discuss the barriers to entering the small E-Business market
    17. 17. Evaluate Facebook, Twtter, and YouTube as sites capable of developing the customer relationship
    18. 18. Discuss the concept of Metrics and Explain the benefits that metrics
    19. 19. Identify and describe the importance of the major types of metrics.
    20. 20. Determine Metric from Social media Websites
    21. 21. Explain how traffic metrics can help an ebusiness assess its internal processes.
    22. 22. Describe the major sources of information for creating performance metrics.
    23. 23. Identify the security risks of internet-based business.
    24. 24. Describe generally how ebusiness is made secure.
    25. 25. Identify the major components of security systems for ebusiness.
    26. 26. Identify and evaluate the major security strategies.
    27. 27. Explain the major issues in implementing good security.
    28. 28. Describe the significant types of security tools available.
>
Supply Chain Management/Procurement/Customer Relationship Management - Chapter 7,8,9,10

7-SCM
1.Describe the process and components of supply-chain management (SCM)
2.Identify and describe the forces affecting SCM
3.Explain how ebusinesses can use technology in SCM
4.Contrast the traditional supply chain with the internet-enabled supply chain
5.Outline how business process engineering can be carried out and why it is necessary as part of implementing SCM
6.Describe partnership strategies and implementation concerns for SCM
7.Describe order fulfillment/delivery/reverse logistics issues related to SCM

9-Eprocurement
1.Explain the eprocurement process and why eprocurement is important in today’s business world
2.Outline the major benefits of eprocurement and what types of goods are often procured
3.Describe trading exchanges, the functions they perform, and the issues they face.
4. Describe the different types of auctions, how an auction is carried out online and the auctioning process
9-Customer Relationship Management
1.Describe the process of customer relationship management (CRM) and explain its relevance to business
2.Identify the sources of data for CRM and how that data can be turned into information
3.Outline the goals of CRM and how technology helps to achieve those goals
4.Name and describe the core internet-enabled CRM technologies
5.Describe how CRM fits into systems integration
6.Identify the issues that can arise during CRM implementation and how they may be addressed.

10-Business Intelligence
1.Compare and contrast how business intelligence (BI) and enterprise resource planning (ERP) systems handle data
2.Describe the benefits of BI systems
3.Name and describe the major functions of BI systems
4.Explain the types of technologies and solutions used in BI systems
5.Discuss the implementation of BI systems and the stages it needs to follow
6.Describe how businesses may use data warehouses and data marts within BI infrastructure
7.Describe critical success factors and emerging trends in the field of BI.

Resources

SCM - Corporate Example: Fedex and UPS Documentary
http://youtu.be/JZu_gxi3sbs

BI - Under the Influence - Sunny With a Chance of Mousetraps: How Weather Affects Marketing
http://www.cbc.ca/undertheinfluence/season-3/2014/03/22/sunny-with-a-chance-of-mousetraps-how-weather-affects-marketing-1/
















3.0 Websites
5.0 Customer Relationship Management (CRM) and Community
6.0 Internet Marketing Communications
7.0 Business-to-Business (B-2-B) Electronic Business
8.0 Supply Chain Management
9.0 Ethical, Legal, and Taxation Issues in E-Business