EP2150+-+Entrepreneurship


 * EP2150 - Entrepreneurship **
 * Winter 2014 **

 This is an introductory course that analyses aspects of entrepreneurship and the link between entrepreneurs and small business. It presents a fundamental approach to planning and operating a firm incorporating basic steps in business management and explains how each step can best be applied.
 * The Entrepreneurship Course: **


 * Topics Covered: **


 * 1) Entrepreneurship
 * 2) Business Planning
 * 3) Financial Statements for Small Business
 * 4) The Desired Income Approach to Business Planning
 * 5) Asset Requirements for Small Business
 * 6) Legal Issues for the Small Business
 * 7) Small Business Financing
 * 8) Business Location
 * 9) Business Layout
 * 10) Advertising and Promotion for Small Business
 * 11) Risk Assessment
 * 12) Human Resource Organization for the Small Business


 * Resources: **

Balderson, W.D. Canadian Entrepreneurship & Small Business Management McGraw Hill


 * How you will be evaluated:**


 * **Evaluation Item** || **Weight** || **Grade Achieved** || **Detail (Complete details of each project/test will be discussed/distributed in class)** ||
 * Quiz 1 || 5 ||  || The Quiz for Part One covers Ch1, 2&3: The Decision to Start a Business ||
 * Quiz 2 || 5 ||  || The Quiz for Part Two: (Ch 4, 5, 6, 7 & 10) Small Business Ownership & Operation ||
 * Quiz 3 || 5 ||  || The Quiz for Part Three: (Ch 8, 11 & 12) Small Business Management ||
 * Assignment 1 || 5 ||  || Individual Entrepreneurial Assessment – Complete and submit ||
 * Assignment 2 || 10 ||  || Case Analysis and Presentation ||
 * Assignment 3 || 10 ||  || Case Analysis and Presentation ||
 * Business Plan || 20 ||  || Write a business plan for a retail type business in which you: (Minimum of 15 pages) ||
 * Final Exam || 40 ||  ||


 * ====** Week 1 & 2 Activities **==== ||  ||   ||
 * ==**PART 1 -** The Decision to Start a Business==


 * Textbook:**


 * Read Chapter 1**

BDC – Evaluate your Entrepreneurial potential: []
 * Special note: Michael Gokturk – Versa Corporation – p3**
 * On Becoming an Entrepreneur**
 * Self-employment, the cash-starved Canadian Dream -** []
 * Can't find a job? Then make one, youth told -** []
 * On What does it take to be an entrepreneur?**


 * On Small Business**

Key Small Business Statistics - August 2013 - [] Information by Industrial Category - http://www.ic.gc.ca/eic/site/ic-ic.nsf/eng/home ||







||  || ****UNIT VIDEO**:** Dean Simon - Ski Hill Man - ||
 * ** Week 3 & 4 Activities **
 * Read Chapter 2 - Small Business Decision**
 * Special note: Linda Hipp - Jones Soda Inc p27**
 * Discuss the Qualitative Assessment techniques for a small Business**
 * Discuss the Quantitative Assessment techniques for a small Business**
 * Calulate Market Potential**
 * Calculate Market Share**
 * Calculate Net Income and Cash Flow**
 * Cases - Petite Shop A & B**
 * Evaluate the Market potential for Dean Simon**





||  || Due: The Week of February 16
 * ASSIGNMENT 2

You (your group) are to develop your business idea further and develop a presentation.

Present their chosen project. Each group will be allotted 15 minutes of presentation time. The formal presentation should take approximately 5-10 minutes with the remainder of the allotted time reserved for questions. It is expected that each team member will participate in some way in the presentation. The presentation is to be formal in nature and I expect the groups to adopt this perspective when presenting. In conjunction to the presentation each group is required to submit a paper copy of the presentation

The proposal should cover the following central areas at a minimum (in no particular order):

1. Feasibility – is the product feasible to produce? What types of research and testing has the group conducted to ensure viability? What does the product concept currently entail? Provision of sketches and block diagrams for development is encouraged. 2. Market – is there a market for this product? What evidence has the group gathered that would indicate this? Who is the customer for the product? What defines the market? What market characteristics are critical to success? 3. Competition – is their currently a competitive product on the market? Who are the competitors? Is your product patentable? Have you conducted an exhaustive patent search? 4. Strategy – What is your competitive advantage? How do you plan to proceed? What is the path you are forecasting for your venture?

These areas represent a rough outline of the questions we expect to have answered at this stage of the process – they are not meant to be exhaustive and we expect the groups to push beyond these issues in their presentation and report. || ||   ||
 * ** Week 4 & 5 Activities **

=**Part 2 - Small Business Ownership & Operation**=

([]) ||
 * Read Chapter 3 - Evaluation of Business Opportunity**
 * Special note: Linda Hipp - Lija Style Inc p48**
 * Read Chapter 4 - Small Business Plan**
 * Special note: Linda Hipp - Jonathan Blanshay p89**
 * Cash Flow Template Template**
 * [|Business Plan Template]**





||  ||
 * **Quiz 1**
 * The Quiz for Part One covers Ch1, 2&3: The Decision to Start a Business** ||  ||   ||
 * =**Week 6 Activities**=

Chapter 5 - Buying a Business Chapter 6 - Franchising Slides - Legal Aspects ||

||  ||
 * ==**Week 7 Activities**==

Chapter 7 - Financing a Small Business

Chapter 10 - Financial Management || ||   ||
 * ==**Week 8 Activities** ==
 * The Quiz for Part Two: (Ch 4, 5, 6, 7) Small Business Ownership & Operation**


 * DATE: Thursday, March 12**


 * COVERAGE: Planning and Starting a Business**


 * • Chapter 4: Organizing a Business? The Business Plan**


 * • Chapter 5: Buying a Business**


 * • Chapter 6: Franchising**


 * • Chapter 7: Financing the Small Business**


 * FORMAT: 35 multiple choice questions, 1 Short Answer Question** ||  ||   ||
 * ==**Week 9 & 10 Activities** ==

=Part 3 - Small Business Management=

Chapter 8 - Marketing Management Chapter 11 - Operations Management Chapter 12 - Human Resource Management || **Links:** Dept of Foreign Affairs and Trade: []

Industry Canada []

Export Development Corp. []

||  || The Quiz for Part Three: (Ch 8, 11 & 12) Small Business Management ||   ||   ||
 * **Assignment 3 - Marketing Campaign** || [[file:Assignment 3 MARKETING CAMPAIGN PROJECT.docx]] ||  ||
 * ==Week 11 Activities ==
 * ==Week 11 Activities ==
 * ==Week 11 Activities ==