MR2350+-+E-Commerce


 * COURSE DESCRIPTION: ** This course is designed to introduce you to the managerial and technical aspects of electronic business and commerce. You will gain knowledge of the competitive electronic business field and will be equipped to help businesses assess possible opportunities through this rapidly evolving technology. You will be exposed to the concepts of customer relationship management, marketing communications, Social Media, supply chain management, web analytics, and taxation and ethical issues related to E-Business.
 * PREREQUISITES:** MR2100 – Marketing II, MC1241 – Computer Applications II


 * CREDIT VALUE:** Four (4)


 * COURSE HOURS:** Lecture- Three (3) hours Lab-Two(2) hours

Trites, G. and Boritz, J. E. (2011). E-Business: A Canadian perspective for a networked world ( Textbook LINK HERE)
 * TEXTBOOK RESOURCE:**


 * MAJOR TOPICS:**
 * Electronic Business
 * The Internet and Applications
 * Customer Relationship Management (CRM) and Community
 * Internet Marketing Communications
 * Social Media
 * Business-to-Business (B-2-B) Electronic Business
 * Supply Chain Management
 * Ethical, Legal, and Taxation Issues in E-Business

Upon successful completion of this course you will be able to:
 * COURSE OUTCOMES:**
 * Recommend an appropriate E-Business strategy for small business
 * Evaluate and recommend an appropriate online security tool(s) or application(s) and privacy policy
 * Create and implement an appropriate Customer Relationship Management plan
 * Evaluate a social networking site
 * Create an electronic marketing communication plan
 * Identify the components and evaluate the role of supply chain management (SCM)


 * COURSE EVALUATION:**


 * 1) Group case development/analysis and presentation 10% (To be assigned in the third week)
 * 2) Individual assignments:
 * 3) Assign 1 – 10% - Write and E-commerce Blog with at least 5 postings through the term
 * 4) Assign 2 - 10% Compare any four (4) social networking sites for each-one's business potential
 * 5) Assign 3 - 10% Develop an e-commerce ready website for an organization/product
 * 6) Assign 4 - 10% Develop a Social Networking site for an organization/product
 * 7) Midterm examination 20%
 * 8) Final examination 30%


 * Detail**

This assignment involves you researching and then developing a “case study” of a local business that is leveraging internet applications to help achieve their strategic goal(s). To do this you will need to find a business that is using or that is planning to use internet applications (including but not necessarily limited to Social Media) to help grow the business. A detailed list of more requirements will be provided in week 3. You will present your case in the last week of classes.
 * Group Case development/analysis and Presentation (To be assigned in the third week)**


 * Individual Project 1 – E-Commerce Blog** Your task is to write a blog that looks at some aspect of ecommerce. You are to create a blog and publish at least 5 postings that should include examples of Photos, Video and Text. More information of how to do this will be presented in class. (As a point of reference, he Text book author has an excellent blog - [] )

There are many social media sites out there, your job is to evaluate four of them for their relative value at:
 * Individual Project 2 - Compare any four (4) social networking sites for each-one's business potential.**
 * Business value
 * Cost ($ and time)
 * Ease of use/ease of management
 * Communications potential
 * Revenue generation
 * Customer service potential
 * Customer relationship building potential
 * Integrate-ability into the business

Using individual assignment 2 as background, develop and populate a website for a business that includes at least:
 * Individual Project 3 - Develop a working website for an organization/product**


 * Text
 * Photos
 * Links
 * 5 attractive/well laid out pages

Using individual assignment 2 & 3 as background, develop and populate at least two social media sites for a business. Integrate these sites into your website from the previous assignment. (Due 2nd last week of classes)
 * Individual Project 4 - Develop a Social Networking site for an organization/product**

There will be a midterm and a final exam. These tests will largely consist of Fill-in, matching and multiple choice couples with Short answer questions. At least one week prior to the tests I will be sending out a handout that describes the format, exact coverage, and key objectives covered by the exam.
 * Midterm & Final examination**

**COURSE MATERIAL**
 * **1.0 The Internet and Internet Applications Role in Business Strategy – Week 1**

//**“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”**// Apple President Steve Jobs when recruiting John Scully to leave Pepsico and come to Apple

//**Read: Text - Ch 1 & 2**// //**Do: Ch 1 - Online**// [|Pre-Test] // **Do: Ch 2 - Online** //[|Pre-Test]

In this section we will:


 * Define business strategy
 * Discuss how the application of internet technology is used to support corporate strategy
 * Define internal and external computer networks
 * Distinguish between the various characteristics and applications of the Internet and an intranet
 * Discuss the emerging strategic role of Social Media as an internet application

Issues for Discussion:
 * Developing a corporate strategy
 * Strategic formulation of an e-strategy
 * Integrating electronic tools with corporate strategy
 * Opportunities and Challenges
 * Corporate Networks vs. Public Networks
 * Measuring and Metrics
 * The power of Many to Many – one to one

//**Do:** **Ch 1 - Online**// [|Post-Test] //**Do: Ch 2 - Online**// [|Post-Test]

Links


 * Business Models for E-Firms** []


 * Setting up your Blog** [] ||
 * **2.0 Electronic Business – Weeks 2 & 3**

//**"I think there is a world market for maybe five computers"**// Thomas John Watson, Chairman and CEO of International Business Machines (IBM) in 1943

//**Read: Text - Ch 2 & 3**//

// **Do: Ch 2 - Online** //[|Pre-Test] //**Do: Ch 3 - Online**// [|Pre-Test]


 * In this section we will:**


 * Define the Internet – history & how it works
 * Define electronic commerce (E-commerce),
 * Define electronic business (E-business)
 * Discuss the evolution of e-commerce at home and across the world
 * Describe e-commerce's role in our lives and in modern business
 * Illustrate the advantages of electronic commerce
 * Discuss the social implications of electronic commerce on the economy
 * Identify and discuss the components of Internet business models
 * Discuss and evaluate the various development strategies used by business in E-Business
 * List and evaluate the types of E-Businesses
 * List and discuss the barriers to entering the small E-Business market


 * Issues for Discussion:**
 * The evolution of e-business
 * Business models
 * Key features driving internet based business
 * Case: Google Adwords


 * Resources:**

History of the Internet media type="custom" key="24939542"

How the Internet Worksmedia type="custom" key="24939566"

What is Ecommerce? media type="custom" key="24939600"

Ecommerce Business Models - []

Inside the Mind of Google - Paul Bond Boots media type="custom" key="24939644"

Google Adwords for Beginnersmedia type="custom" key="24939626"

//**Do: Ch 2 - Online**// [|Post-Test] // **Do: Ch 3 - Online** //[|Post-Test] ||
 * **3.0 ****Social Media & Metrics - Weeks 3 & 4 **

Social media creates kinship between companies and customers, and kinship equals purchase intent. It does this by changing the relationship between companies and their (current and future) customers from master and servant, to peer to peer.


 * //Read: Text - Ch 12 //**


 * //Read the following Links //**


 * //The 5 Social Media Metrics Your CEO Actually Cares About - [] //**


 * Facebook: Getting Started & General Page Metrics **<span style="font-family: Calibri,sans-serif; font-size: 12pt;">[]


 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Twitter: Free Twitter Analytic Tools: The Ultimate Guide **
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">[] **


 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Google: Google Analytics: **
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">[] **


 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Video Links: **

http://www.youtube.com/watch?v=-BdylWGczho
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Inside the mind of Google - Part 1 Intro - About Google **

http://www.youtube.com/watch?v=yIMNQT-NDoc
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Inside the mind of Google - Part 2 Intro - About Google **

http://www.youtube.com/watch?v=2Y4DjGQEWUY
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Inside the mind of Google - Part 3 PageRank **


 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Inside the mind of Google - Part 4 Portal to the world - User Privacy **

http://www.youtube.com/watch?v=c-fIakR9SXY

http://www.youtube.com/watch?v=3oYMU90Jzu4
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Inside the mind of Google - Part 5 & 6 - Privacy **

http://www.youtube.com/watch?v=sB9jKStkkzg

http://www.youtube.com/watch?v=pfFwfhf3NjY
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Inside the mind of Google - Part 7 - Mobile **


 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Inside the mind of Google - Part 8 & 9 - Adwords & Cloud Computing **

http://www.youtube.com/watch?v=06R_A1DPpcg

http://www.youtube.com/watch?v=GPB_mz3zKpI


 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">In this section we will: **

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">1 Evaluate Facebook, Twtter, and YouTube as sites capable of developing the customer relationship <span style="font-family: Calibri,sans-serif; font-size: 12pt;">2 Discuss the concept of Metrics and Explain the benefits that metrics <span style="font-family: Calibri,sans-serif; font-size: 12pt;">3 Identify and describe the importance of the major types of metrics. <span style="font-family: Calibri,sans-serif; font-size: 12pt;">4 Determine Metric from Social media Websites <span style="font-family: Calibri,sans-serif; font-size: 12pt;">4 Explain how traffic metrics can help an ebusiness assess its internal processes. <span style="font-family: Calibri,sans-serif; font-size: 12pt;">5 Describe the major sources of information for creating performance metrics. ||
 * **<span style="font-family: Calibri,sans-serif; font-size: 12pt;">4.0 ** **<span style="font-family: Calibri,sans-serif; font-size: 12pt;"> Security – Chapter 5- Week 5 **

**//<span style="font-family: Calibri,sans-serif; font-size: 12pt;">Bruce Schneier (Protect Your Macintosh, 1994) //** ||  ||
 * //<span style="font-family: Calibri,sans-serif; font-size: 12pt;">Hardware is easy to protect: lock it in a room, chain it to a desk, or buy a spare. Information poses more of a problem. It can exist in more than one place; be transported halfway across the planet in seconds; and be stolen without your knowledge. //**
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt; line-height: 1.5;">Learning Objectives **


 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Identify the security risks of internet-based business.
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Describe generally how ebusiness is made secure.
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Identify the major components of security systems for ebusiness.
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Identify and evaluate the major security strategies.
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Explain the major issues in implementing good security.
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Describe the significant types of security tools available.


 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Key Issues Discussed **
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Terminology
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Risks faced by ebusiness
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">General Security Controls
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">System controls
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Application controls
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Security Policies
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Security Administration
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Operating Procedures
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Privilege management
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Management of security – Policy, People, Equipment, & Mobile

> <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Midterm Exam Preview > Exam date: Thursday, February 20 > Winter 2014 GFW Campus > Paul Tilley > > **<span style="font-family: Calibri,sans-serif; font-size: 12pt;">Covering: ** > > <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Chapter 1 – Introduction to e-business > Chapter 2 – Internet Business Models > Chapter 3 – Internet History/design > Chapter 5 – Internet Security and Controls > Chapter 12 – Metrics > Social Media Platforms - Metrics > > **<span style="font-family: Calibri,sans-serif; font-size: 12pt;">Format: ** > > <span style="font-family: Calibri,sans-serif; font-size: 12pt;">This exam consists of 2 parts. > > <span style="font-family: Calibri,sans-serif; font-size: 12pt;">• Part 1 consists of 40 Multiple Choice questions valued at 1% each. > > <span style="font-family: Calibri,sans-serif; font-size: 12pt;">• Part 2 contains a choice of 4 of 5 questions @ 15% each. Be sure that you incorporate and demonstrate what you have learned in your answers. > > <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Objectives Covered: > > <span style="font-family: Calibri,sans-serif; font-size: 12pt;">This exam will cover the objectives as stated in the Notes Sheets /Syllabus handed out for each chapter/section: > ||
 * **<span style="font-family: Calibri,sans-serif; font-size: 12pt;">Feb 20, 2014 **
 * <span style="font-family: Calibri,sans-serif; font-size: 12pt;">Midterm – all material to-date **
 * **<span style="font-family: Calibri,sans-serif; font-size: 12pt;">MR2350 - Ecommerce **
 * **<span style="font-family: Calibri,sans-serif; font-size: 12pt;">MR2350 - Ecommerce **
 * 1) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">1. Define business strategy
 * 2) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">2. Discuss how the application of internet technology is used to support corporate strategy
 * 3) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">3. Define internal and external computer networks
 * 4) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">4. Distinguish between the various characteristics and applications of the Internet and an intranet
 * 5) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">5. Discuss the emerging strategic role of Social Media as an internet application
 * 6) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">6. Define the Internet – history & how it works
 * 7) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">7. Define electronic commerce (E-commerce),
 * 8) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">8. Define electronic business (E-business)
 * 9) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">9. Discuss the evolution of e-commerce at home and across the world
 * 10) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">10. Describe e-commerce's role in our lives and in modern business
 * 11) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">11. Illustrate the advantages of electronic commerce
 * 12) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">12. Discuss the social implications of electronic commerce on the economy
 * 13) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">13. Identify and discuss the components of Internet business models
 * 14) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">14. Discuss and evaluate the various development strategies used by business in E-Business
 * 15) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">15. List and evaluate the types of E-Businesses
 * 16) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">16. List and discuss the barriers to entering the small E-Business market
 * 17) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">17. Evaluate Facebook, Twtter, and YouTube as sites capable of developing the customer relationship
 * 18) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">18. Discuss the concept of Metrics and Explain the benefits that metrics
 * 19) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">19. Identify and describe the importance of the major types of metrics.
 * 20) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">20. Determine Metric from Social media Websites
 * 21) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">21. Explain how traffic metrics can help an ebusiness assess its internal processes.
 * 22) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">22. Describe the major sources of information for creating performance metrics.
 * 23) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">23. Identify the security risks of internet-based business.
 * 24) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">24. Describe generally how ebusiness is made secure.
 * 25) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">25. Identify the major components of security systems for ebusiness.
 * 26) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">26. Identify and evaluate the major security strategies.
 * 27) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">27. Explain the major issues in implementing good security.
 * 28) <span style="font-family: Calibri,sans-serif; font-size: 12pt;">28. Describe the significant types of security tools available.
 * **Supply Chain Management/Procurement/Customer Relationship Management - Chapter 7,8,9,10**

<span style="font-family: Arial,Helvetica,sans-serif;">1.Describe the process and components of supply-chain management (SCM) <span style="font-family: Arial,Helvetica,sans-serif;">2.Identify and describe the forces affecting SCM <span style="font-family: Arial,Helvetica,sans-serif;">3.Explain how ebusinesses can use technology in SCM <span style="font-family: Arial,Helvetica,sans-serif;">4.Contrast the traditional supply chain with the internet-enabled supply chain <span style="font-family: Arial,Helvetica,sans-serif;">5.Outline how business process engineering can be carried out and why it is necessary as part of implementing SCM <span style="font-family: Arial,Helvetica,sans-serif;">6.Describe partnership strategies and implementation concerns for SCM <span style="font-family: Arial,Helvetica,sans-serif;">7.Describe order fulfillment/delivery/reverse logistics issues related to SCM
 * 7-SCM **

<span style="font-family: Arial,Helvetica,sans-serif;">1.Explain the eprocurement process and why eprocurement is important in today’s business world <span style="font-family: Arial,Helvetica,sans-serif;">2.Outline the major benefits of eprocurement and what types of goods are often procured <span style="font-family: Arial,Helvetica,sans-serif;">3.Describe trading exchanges, the functions they perform, and the issues they face. <span style="font-family: Arial,Helvetica,sans-serif;">4. Describe the different types of auctions, how an auction is carried out online and the auctioning process <span style="font-family: Arial,Helvetica,sans-serif;">1.Describe the process of customer relationship management (CRM) and explain its relevance to business <span style="font-family: Arial,Helvetica,sans-serif;">2.Identify the sources of data for CRM and how that data can be turned into information <span style="font-family: Arial,Helvetica,sans-serif;">3.Outline the goals of CRM and how technology helps to achieve those goals <span style="font-family: Arial,Helvetica,sans-serif;">4.Name and describe the core internet-enabled CRM technologies <span style="font-family: Arial,Helvetica,sans-serif;">5.Describe how CRM fits into systems integration <span style="font-family: Arial,Helvetica,sans-serif;">6.Identify the issues that can arise during CRM implementation and how they may be addressed.
 * <span style="font-family: Arial,Helvetica,sans-serif;">9-Eprocurement **
 * <span style="font-family: Arial,Helvetica,sans-serif;">9-Customer Relationship Management **

<span style="font-family: Arial,Helvetica,sans-serif;">1.Compare and contrast how business intelligence (BI) and enterprise resource planning (ERP) systems handle data <span style="font-family: Arial,Helvetica,sans-serif;">2.Describe the benefits of BI systems <span style="font-family: Arial,Helvetica,sans-serif;">3.Name and describe the major functions of BI systems <span style="font-family: Arial,Helvetica,sans-serif;">4.Explain the types of technologies and solutions used in BI systems <span style="font-family: Arial,Helvetica,sans-serif;">5.Discuss the implementation of BI systems and the stages it needs to follow <span style="font-family: Arial,Helvetica,sans-serif;">6.Describe how businesses may use data warehouses and data marts within BI infrastructure <span style="font-family: Arial,Helvetica,sans-serif;">7.Describe critical success factors and emerging trends in the field of BI. SCM - Corporate Example: Fedex and UPS Documentary []
 * <span style="font-family: Arial,Helvetica,sans-serif;">10-Business Intelligence **
 * Resources**

BI - Under the Influence - Sunny With a Chance of Mousetraps: How Weather Affects Marketing http://www.cbc.ca/undertheinfluence/season-3/2014/03/22/sunny-with-a-chance-of-mousetraps-how-weather-affects-marketing-1/ ||

3.0 Websites 5.0 Customer Relationship Management (CRM) and Community 6.0 Internet Marketing Communications 7.0 Business-to-Business (B-2-B) Electronic Business 8.0 Supply Chain Management 9.0 Ethical, Legal, and Taxation Issues in E-Business