EP2150 - Entrepreneurship
Winter 2014

The Entrepreneurship Course:
This is an introductory course that analyses aspects of entrepreneurship and the link between entrepreneurs and small business. It presents a fundamental approach to planning and operating a firm incorporating basic steps in business management and explains how each step can best be applied.

Topics Covered:

  1. Entrepreneurship
  2. Business Planning
  3. Financial Statements for Small Business
  4. The Desired Income Approach to Business Planning
  5. Asset Requirements for Small Business
  6. Legal Issues for the Small Business
  7. Small Business Financing
  8. Business Location
  9. Business Layout
  10. Advertising and Promotion for Small Business
  11. Risk Assessment
  12. Human Resource Organization for the Small Business


Balderson, W.D. Canadian Entrepreneurship & Small Business Management McGraw Hill

How you will be evaluated:

Evaluation Item
Grade Achieved
Detail (Complete details of each project/test will be discussed/distributed in class)
Quiz 1

The Quiz for Part One covers Ch1, 2&3: The Decision to Start a Business
Quiz 2

The Quiz for Part Two: (Ch 4, 5, 6, 7 & 10) Small Business Ownership & Operation
Quiz 3

The Quiz for Part Three: (Ch 8, 11 & 12) Small Business Management
Assignment 1

Individual Entrepreneurial Assessment – Complete and submit
Assignment 2

Case Analysis and Presentation
Assignment 3

Case Analysis and Presentation
Business Plan

Write a business plan for a retail type business in which you: (Minimum of 15 pages)
Final Exam

Week 1 & 2 Activities

PART 1 - The Decision to Start a Business


Read Chapter 1

Special note: Michael Gokturk – Versa Corporation – p3
On Becoming an Entrepreneur
Self-employment, the cash-starved Canadian Dream - http://www.cbc.ca/news/business/self-employment-the-cash-starved-canadian-dream-don-pittis-1.2490603
Can't find a job? Then make one, youth told - http://www.cbc.ca/news/business/can-t-find-a-job-then-make-one-youth-told-1.2483457
On What does it take to be an entrepreneur?
BDC – Evaluate your Entrepreneurial potential: http://www.bdc.ca/EN/advice_centre/benchmarking_tools/Pages/entrepreneurial_self_assessment.aspx

On Small Business

Key Small Business Statistics - August 2013 - http://www.ic.gc.ca/eic/site/061.nsf/eng/h_02800.html
Information by Industrial Category - http://www.ic.gc.ca/eic/site/ic-ic.nsf/eng/home

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Week 3 & 4 Activities
Read Chapter 2 - Small Business Decision
Special note: Linda Hipp - Jones Soda Inc p27
Discuss the Qualitative Assessment techniques for a small Business
Discuss the Quantitative Assessment techniques for a small Business
Calulate Market Potential
Calculate Market Share
Calculate Net Income and Cash Flow
Cases - Petite Shop A & B
Evaluate the Market potential for Dean Simon
****UNIT VIDEO**:** Dean Simon - Ski Hill Man -

Due: The Week of February 16

You (your group) are to develop your business idea further and develop a presentation.

Present their chosen project. Each group will be allotted 15 minutes of presentation time. The formal presentation should take approximately 5-10 minutes with the remainder of the allotted time reserved for questions. It is expected that each team member will participate in some way in the presentation. The presentation is to be formal in nature and I expect the groups to adopt this perspective when presenting. In conjunction to the presentation each group is required to submit a paper copy of the presentation

The proposal should cover the following central areas at a minimum (in no particular order):

1. Feasibility – is the product feasible to produce? What types of research and testing has the group conducted to ensure viability? What does the product concept currently entail? Provision of sketches and block diagrams for development is encouraged.
2. Market – is there a market for this product? What evidence has the group gathered that would indicate this? Who is the customer for the product? What defines the market? What market characteristics are critical to success?
3. Competition – is their currently a competitive product on the market? Who are the competitors? Is your product patentable? Have you conducted an exhaustive patent search?
4. Strategy – What is your competitive advantage? How do you plan to proceed? What is the path you are forecasting for your venture?

These areas represent a rough outline of the questions we expect to have answered at this stage of the process – they are not meant to be exhaustive and we expect the groups to push beyond these issues in their presentation and report.

Week 4 & 5 Activities

Part 2 - Small Business Ownership & Operation

Read Chapter 3 - Evaluation of Business Opportunity
Special note: Linda Hipp - Lija Style Inc p48
Read Chapter 4 - Small Business Plan
Special note: Linda Hipp - Jonathan Blanshay p89
Cash Flow Template Template
Business Plan Template

Quiz 1
The Quiz for Part One covers Ch1, 2&3: The Decision to Start a Business

Week 6 Activities

Chapter 5 - Buying a Business
Chapter 6 - Franchising
Slides - Legal Aspects

Week 7 Activities

Chapter 7 - Financing a Small Business

Chapter 10 - Financial Management

Week 8 Activities

The Quiz for Part Two: (Ch 4, 5, 6, 7) Small Business Ownership & Operation

DATE: Thursday, March 12

COVERAGE: Planning and Starting a Business

• Chapter 4: Organizing a Business? The Business Plan

• Chapter 5: Buying a Business

• Chapter 6: Franchising

• Chapter 7: Financing the Small Business

FORMAT: 35 multiple choice questions, 1 Short Answer Question

Week 9 & 10 Activities

Part 3 - Small Business Management

Chapter 8 - Marketing Management
Chapter 11 - Operations Management
Chapter 12 - Human Resource Management
Dept of Foreign Affairs and Trade:

Industry Canada

Export Development Corp.

Assignment 3 - Marketing Campaign

Week 11 Activities

The Quiz for Part Three: (Ch 8, 11 & 12) Small Business Management